Case studies

• Frondi

  Limited edition packaging & Launch campaign

  Every October and November, people are surrounded by breast and prostate cancer campaigns. They become a bit more aware, maybe share a post – but when it comes to actually booking a preventive check-up, they still push it to a “tomorrow” that never really comes. We sought an idea that would disrupt that pattern right in the middle of everyday life. Together with Kraš, we put this important topic on the table – both literally and figuratively. We used Frondi and created two limited-edition wafers for #PinkOctober and #Movember with the line: “Don’t leave (yourself) for tomorrow.” The message was deliberately double in meaning: just as you don’t really save your Frondi for tomorrow, you shouldn’t keep postponing yourself and your health either. A simple treat on the table became a cue to finally talk about check-ups – and to book one – while each pack supported local cancer organisations.  

• Diners Club

  Anniversary Digital Campaign

  Financial anniversaries often go unnoticed because they focus on the institution’s past rather than the people. Instead of celebrating the brand’s history, we celebrated 75 years of shared moments. Under the #MoreTogether motto, we invited users to stop tracking likes, calories and steps, and start counting what really matters: time spent together. By combining emotional storytelling with a social media challenge led by seven content creators, we turned a corporate jubilee into a personal connection. The campaign didn't just reach 11 million impressions, it boosted Social Media engagement significantly. A legacy brand can stay relevant by being a quiet companion to its users' best stories, showing that even after 75 years, some things are still priceless.

• Dražen

  Movie distribution marketing

  Dražen is a legend who needs no last name, but our challenge was introducing him to a generation that wasn’t even born during his reign on the court. To fill cinema seats, we had to bridge the gap between nostalgia-driven fans and Gen Z. With a modest digital budget, we treated social media comments as a real-time focus group, pivoting our creative strategy daily to match the audience's curiosity and local pride. From viral street quizzes to intimate behind-the-scenes snippets, we built a hype train that led to the biggest opening weekend for a Croatian film in over a decade. Every €1 invested in digital returned €37 at the box office. The ultimate confirmation of success? After smashing records in theaters, the film was quickly picked up by Netflix and HBO.

• Coolie

  AI Assistant Launch

  What’s the recipe for introducing the region's first WhatsApp cooking chatbot? Coolinarika is a beloved brand, but Coolie was a brand-new digital product that users didn't even know they needed. So we launched Coolie not just as a tool, but as a personalized helper for everyone from kitchen klutzes to gourmet pros. By slicing our audience into 12 micro-segments, we hit every user with the exact question they’d actually ask a chef. The result? A massive 74% engagement rate, with nearly 50,000 messages pouring in during the first three weeks alone. We proved that people are ready to embrace a new digital product when it offers the right help at the right time – especially when it’s as easy as sending a text!

• Ajvarizam

  Activation

  Podravka’s iconic ajvar got a spicy upgrade with our “Happy Hour” giveaway. The twist? Users could only claim free seeds during a surprise hour, revealed daily on Instagram. The result: 25k clicks, 5x more followers, and no complaints, even with fewer samples. Less truly is more—when done right.

• Children’s Hospital Zagreb

  Identity & website

  “Klaićeva” is a children’s hospital. We designed the UI and layout of their new website. Users now find information 50% faster! Not only that, but we also created an entirely new visual identity - featuring cute and friendly illustrations. The hospital no longer feels like a scary place. The concept has even gone beyond the digital realm and is now being incorporated into the hospital's interior!

• Coolinarika

  Facebook page

  The largest food web community in Croatia became the biggest food Facebook page in the country with our guidance. By focusing on users and their content, maintaining the right tone of communication and subtly promoting the client’s products, we achieved outstanding results — growing from zero to 200,000 fans in just 10 months. And from there, we continue to challenge ourselves every day.

• Disney movie distribution

  Extended marketing team

  Movie characters can be even more fun and alive off the cinema screen! We are spreading the movie magic through events, PR, creative solutions, digital banners and a website, all for the former distributor of Disney movies in Croatia, 2i Film.

  

• Erste Plavi Pension Funds

  Effective advertising

  A voluntary pension fund enrolment that’s as easy as ABC - this was our goal. We developed a responsive sign-up form that looks great on all devices, explained those biiig financial terms for our users and helped them visualize their retirement savings with an easy-to-use calculator. Of course, this was all supported by ads on Google and Facebook, delivering a whooping ROI of 570% in the first 110 days after launch.

• Erste Steiermärkische Bank

  Communication strategy

  Getting all the relevant information in one place with just a few clicks is our #1 priority, while also ensuring a clean, simple and eye-catching design isn’t overlooked. We firmly believe that a bank can have communication that is both humorous and modern, yet clear and informative. And we’re making that happen.

  

• Dnevnik Pauline P.

  Content management & Marketing

  How do you turn a Croatian kids’ movie into a blockbuster with over 100K viewers? With a clever strategy! We brought parents and experts to Facebook, teens to TikTok, and showcased Paulina’s charm on Instagram. Combined with Google Ads, YouTube and influencer marketing, we made Paulina a star and the film the most-watched Croatian movie of the decade — all on a suuupertight budget!

• HURA Pitch guidelines

  Regulations communication

  HURA is the Croatian Association of Communications Agencies. One of its goals is to promote industry standards, ethics and etiquette. For this campaign, we aimed to raise awareness about pitch regulations - how to set up a pitch, how many agencies to invite, etc. What’s the best way to leave a mark? Make it provocative and funny! The idea is to generate edgy communication, something that contrasts blunt terms like “regulation” and “standards”.

• Jedva čekam

  Advertising

  During COVID-19 lockdowns, we launched #JedvaČekam to support local businesses and spread positivity. Users shared what they “couldn’t wait for” from their favorite brands, creating personalized ads through our online tool with emojis and designs. The best messages were featured across TV, radio, print, and digital platforms, offering struggling businesses free exposure. With over 800 user-generated ads and 1 million HRK in donated media space, the campaign became a movement of hope, creativity, and community support.

• Podmornica u Klaićevoj

  MRI scans can be daunting for children, often requiring general anesthesia. To change this, we transformed the MRI room into a cheerful underwater world, with a yellow submarine-themed machine and playful sea creatures on the walls. Designed with child safety and imagination in mind, the new environment replaces fear with excitement.